Youths in Bhubaneswar have left behind other cities of India when it comes to using social networking sites.
TCS GenY Survey 2014-15 has revealed that 92 per cent of Bhubaneswar’s youths use social networking sites, the highest in the country.
Tata Consultancy Services has conducted a survey across 14 cities – Ahmedabad, Bangalore, Bhubaneswar, Chennai, Coimbatore, Delhi, Hyderabad, Indore, Kochi, Calcutta, Lucknow, Mumbai, Nagpur and Pune – with 12,365 high school students between the age group of 12 and 18 among respondents.
- Topmost city in terms of usage of social networking websites (92%).
- Facebook is the most popular social networking site (93%).
- Twitter usage found highest across cities in Bhubaneshwar (and Lucknow) with about half of the students reporting usage.
- For students, ‘staying connected with family’ and ‘being part of community (e.g. photography, football etc.)’ came up as the most prominent reasons for using social networking sites – by over half of the respondents.
- Sports personalities rule Twitter, followed by celebrities and film stars who are the most followed people on Twitter in Bhubaneswar (69%; 60%; 57% respectively).
- Almost half reported parental monitoring of their online activities. Out of those parents who monitored, more than half also had access to their ward’s account on social networking sites.
- E-commerce quite popular, about 3/4th of the students shop online.
- Online shopping is relatively more popular among the girls.
- Books are by far the most sought after item of online purchase (64%).
- About 6 in 10 respondents use FaceTime/ Skype/ Google Hangout/video chat.
- WhatsApp is the most popular IM platform – used over half of the students (52%). Usage among boys much higher than that among girls (by 40 percentage points).
- Online sources are fairly popular for studies among students in Bhubaneshwar. “Online resources like Wikipedia” and PDFs are used by majority of them (59%; 54% respectively).
- 7 among every 10 students use television or newspapers to keep abreast with current affairs/ news; 56% utilized online sources.