NITI Aayog, the government’s policy think-tank, on Thursday announced a lottery with daily, weekly and mega awards for consumers and merchants, to encourage a transition to digital payments.
Announcing ‘Lucky Grahak Yojana’ and ‘Digi Dhan Vyapar Yojana’, Niti Aayog CEO Amitabh Kant said both the schemes would cover small transactions between Rs. 50 and Rs. 3,000 to encourage every section of society to move to digital payments.
Terming it a ‘Christmas gift’ to the country, Mr. Kant said the first draw will happen on December 25 and the mega draw on April 14, birth anniversary of Dr. B R Ambedkar.
“(The) focus of Lucky Grahak and Digi-Dhan Yojana is on poor, middle class and small businesses so as to bring them into digital payments revolution,” he added. The National Payment Corporation of India (NPCI) will implement the schemes.
Under the Lucky Grahak Yojna, 15,000 winners will get cashback prizes of Rs 1000 each every day starting on December 25 (Christmas) and ending on April 14 next year (Babasaheb Ambedkar Jayanthi). In addition, there will be weekly awards worth Rs 1 lakh, Rs 10,000 and Rs 5,000 for 7000 people.
Under the Digi Dhan Vyapar Yojna, 7000 winning merchants will receive weekly prizes worth Rs 50,000, Rs 5,000 and Rs 2,500. In addition, mega-awards will be announced on April 14 for both consumers and merchants.
For consumers, the first prize is Rs 1 crore, the second prize is Rs 50 lakh, and the third is Rs 25 lakh. For merchants, the prizes are Rs 50 lakh, Rs 25 lakh, and Rs 5 lakh, respectively.
There will be a random draw of digital transaction IDs to select awardees, Kant explained.
All forms of transactions through UPI, USSD, Aadhar Enabled Payment System (AEPS) and RuPay cards will be eligible for lucky draws.
However, NITI Aayog also said the scheme isn’t applicable for transactions done through private credit cards and e-wallets of private companies.