Google help for women entrepreneurs

The Google Business Group (GBG) Bhubaneswar, a community of business professionals sharing knowledge about Google web technologies for business success, launched in Bhubaneswar two weeks back. As a part of its various initiatives, GBG-Bhubaneswar has also launched its Women Entrepreneurs on the Web (WeOW) initiative to help women entrepreneurs connect, grow their online presence and utilise Google products to launch and scale their businesses.

A special event is organised by GBG-Bhubaneswar recently where women entrepreneurs of Odisha are present.

There is immense scope for women to become entrepreneurs, all they need is an opportunity, said Arti Ahuja, Commissioner of Women and Child Department. “Women should use the right opportunity to make a difference,”” she said while speaking about the various schemes introduced by the Government of Odisha for welfare of women.

On the occasion, Founder-Director of Ortel Communication Jagi Mangat Panda shared her success story and the start-up problems she had to overcome using technology. ‘’Web technologies like Google can help women entrepreneurs increase their productivity, both professionally and personally,’’ she said.

Odisha is home to many women who have turned out to be successful entrepreneurs in the last few years, dealing with commodities starting from ‘Arisha Pitha’ to cosmetics.
Google Business Group Bhubaneswar
Google Business Group Bhubaneswar chapter manager Ananda Mishra, said Google technologies will help the women entrepreneurs in getting them potential customers for their businesses sitting at home. ‘’We are here to change their vision of how business operates. GBG-Bhubaneswar will continue to organise free events, workshops, discussions. The focus is how the internet can empower women, how these entrepreneurs can sell online, and how they can connect with the customers. So, there is education, training and creating a community where they can support each other,’’ he said.

Among others, Sruti Mohapatra, founder of Swabhimaan and Rashmi Sahoo of Ruchi Spices also spoke.

Through Google Business Group, Google looks to increase online access for India’s small to medium-sized businesses. By doing so, the company wants to help businesses access the global marketplace and increase productivity.

Delhi, Chennai, Hyderabad, Kochi, Chandigarh, Mysore, Hubli, Ahmedabad, Madurai, Coimbatore, Agra and Pune are among the 30 locations where the business groups came up.