The state horticulture directorate has decided to set up 11 Udyan Fresh vegetable kiosks in the city to help people pay less while also ensuring that farmers on the outskirts of the city get a fair price for the vegetables they grow. Government will provide land to private partners to set up the outlets that will be managed in public private partnership mode.
By the time vegetables grown in farms on the outskirts of the city reach your neighbourhood vegetable vendor, the price has nearly doubled because of the involvement of middlemen. But in the case of Udyan Fresh, farmers will get a fair price and consumers will get fresher veggies at a cheaper rate.
Four of these kiosks are already being built near the Regional Institute of Education, Chandrasekharpur, CRPF Square and Unit-I Market in the first phase of the project. Surendra Agritech Pvt Ltd has been chosen as the private partner for the first phase.
Consumers will also be able to buy these vegetables from mobile carts, which will be kept near kiosks of the Odisha State Cooperative Milk Producers Federation Limited (Omfed).
Sources at the state directorate of horticulture said the city consumes nearly 380 metric tonnes of vegetables every day. (Source – The Telegraph)