Facebook will partner with the Odisha government to train 25,000 woman entrepreneurs belonging to the MSME sector and their counterparts in the SHGs in the next one year.
Workshops on the digital marketing skills for women entrepreneurs and self-help groups (SHG) will be held in the state in collaboration with the social networking giant. In a meeting, chaired by additional chief secretary of the micro, small and medium enterprises (MSME) department L.N. Gupta, it was announced.
The workshops will be held at various locations such as Bhubaneswar, Cuttack, Balasore, Berhampur, Angul, Sambalpur, Rourkela, Rayagada, Jeypore, Puri and Keonjhar.
The workshops’ primary objective is to help entrepreneurs belonging to the MSME, SHGs and artisans of Odisha develop skill and train them to go digital and grow their business by leveraging social media.
The Facebook team will teach them the digital skills to promote their respective products or services, so that they can increase their reach to a larger and intended customer base. “The workshops will not only empower the MSME entrepreneurs digitally, but also offer them a platform for interaction between the SHGs and the existing MSME entrepreneurs,” said Gupta.