The Odisha Government has approached Google’s India arm to create a Google Doodle for Nabakalebara on July 18, the Rath Yatra day.
On May 22, information technology (IT) secretary Pradeep Jena wrote to Google India managing director Rajan Anandan and requested him to create a Nabakalebara design for display as Google Doodle.
“This world event of Lord Jagannath can be a good occasion for Google India for its promotion in association with the Odisha Government,” Jena’s letter said.
“We have requested him to give us appointment next week so that I and the IT minister can meet him to discuss how to popularize Nabakalebara on Google,” Jena said. He proposed that the doodle can be designed either by the in-house team of Google India or by a team handling the digital campaign for the State Government.
“We will request Google to create a map of Puri to guide devotees in identifying their hotels, temporary shelters and important landmarks,” Jena added.
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A Google Doodle is a special and temporary alteration of the logo on Google’s homepage that is intended to celebrate holidays, events, achievements and people.
Tourism and culture secretary Arvind Padhee has appealed to celebrities like Amitabh Bachchan, Sri Sri Ravi Shankar, Lata Mangeshkar, Sachin Tendulkar, Anupam Kher and Kapil Sharma to promote Nabakelebara through Twitter. “Grandest of all festivals of Lord Jagannath at Puri is coming up this July. Please help spread the word,” Padhee tweeted.