‘U & Urs Film’ is a new banner which is producing an oriya movie titled as “My Love Story”. Upcoming young director Deepak Panda is directing this film and Ahmed Sayeed is the producer. Recently they have signed Riya Sen from Bollywood for an item song in My Love Story. Katrine Kovi signed this film as main heroine. We have seen Katrine in MATRIX Ad with Shahrukh Khan. All the best to the new team of this fresh flick from incredibleorissa.com.