Sarthak Music is ready to launch its first ever FM radio station in Odisha.
The station, 91.9 Sarthak FM, will air from Bhubaneswar on 5th September. Transmission issues have delayed the launch of its Rourkela station until October.
Set to provide tough competition to its fellow radio stations, Sarthak FM will be a 24 hour Odia radio station in the state of Odisha and will run on the frequency of 91.9.
Sarthak Music managing director Sitaram Agarwal says, “No, I don’t think the other radio stations as competition as Sarthak FM will be 100 per cent Odia in content, while other radio stations- Big FM, Red FM play entirely Bollywood and Radio Choklate has 30 per cent Odia and 70 per cent Bollywood music as their content.”
For the information of readers, there are three existing private FM radio stations in Bhubaneswar and two in Rourkela. Radio Choklate 104 FM, 92.7 Big FM and 93.5 Red FM are operational in Bhubaneswar since 2007. Radio Choklate 104 FM and 92.7 Big FM are there in Rourkela.
Ministry of Information and Broadcasting. will start bid soon for more 15 new stations in Odisha. These stations will start in Puri, Balasore, Baripada, Berhampur and Sambalpur.