WhatsApp video calling feature has finally turned into a reality.
For existing users to avail the service, they need to update the Whatsapp app. WhatsApp has promised all video-calls made on the app will be end-to-end encrypted just like messages and voice calls.
The company owned by social networking major Facebook which has over one billion users can now make video calls across Android, iPhone, and Windows Phone devices.
“Over the years we’ve received many requests from our users for video calling, and we’re excited to finally offer this feature to the world,” WhatsApp said in a blog.
For messaging apps video is the next big step, especially as connectivity and device specifications have improved in important markets like India. WhatsApp’s big announcement comes at a time when India is expected to see a big push in 4G LTE connectivity with players like Reliance Jio entering the space. Given its 1 billion monthly active users, WhatsApp’s video calling is a big deal. And in India, the company has over 160 million monthly active users.
Both for Facebook and WhatsApp India is the fastest growing market. The video calling service can be used in countries like India where there is poor bandwidth and connectivity.
WhatsApp has no plans to monetise the video calling service but is will seek ways to generate revenue. “We are trying to figure out what is a good commercial option for us,” said Manpreet Singh, products lead, WhatsApp.
On integration with Facebook Singh said, “We leverage Facebook’s infrastructure for voice traffic. We will do the same for video calling, but no integration.”
WhatsApp launched its messenger service in 2009 and voice calling in 2015. WhatsApp is available in 10 Indian languages.
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