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Govinda performs in Puri on last day of Beach Carnival 2017

Bollywood actor Govinda came to Puri and performed on last day of Beach Carnival 2017. He danced with Puri collector on some of his hit tracks and spoke dialogues from his films.

Puri Beach Carnival ended on Thursday. It was started on 20th of January and continued till 26th of January. It has got a huge response on the social media mostly because of wide range of activites like Beach Rugby, Martial Arts, Fire shows, Water Sports, Paramotoring, Dog show and many more that’s happened for the first time in Puri.

WATCH: Puri Beach Carnival 2017 first day celebration photos and videos

Apart from that, a gala star night event organised every evening where Ollywood’s Abhisek, Elina Samantray, Babushan, Abhijeet Majumdar and Bollywood celebrities like Tusshar Kapoor, Big Dhillon, Ikka, Banjara Girls, MJ5 have performed. Dancing star Govinda concluded Puri Beach Carnival on 26th January.

The official Twitter account of Beach Carnival Puri (@PuriCarnival) came upon a hashtag named #BeachCarnivalPuri, after a unanimous discussion with the followers. As decided upon, this hashtag got used by considerate number of followers including some influential people which lead to the trending of #BeachCarnivalPuri this morning.

It trended in India’s top 10 trends and even secured 2nd position pan India reaching more 9 lacs people in just over 2 hours. Apart from that, they even did keyword trending of BeachCarnivalPuri which was also used in a large number of their tweets. Another hashtag using #NeverB4Moment was also used to promote the carnival that alone reached 12 lakhs.

“We started tweeting at 8:30 am and by 8:35 am we got listed at 3rd position on the top trends directly beating #RaeesDay and #KaabilDay that are due to release on 26th jan. With close to 3000+ tweets from people around the country, we managed to get more than 23 lakhs impression in just 5 hours and aim to reach around 50 lakhs people by the end of the carnival”, said Shreekant Kumar, co-founder of Digituall that handled the social media campaign.

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