Home > Odia News > HumbleRice startup by Odia founders helps to cook rice in traditional way

HumbleRice startup by Odia founders helps to cook rice in traditional way

HumbleRice is a new startup by Odia founders and it helps you to cook rice like your mother did and keep deadly diseases like cancer, diabetes and obesity at bay.

“My name is Raja Santosh Panda and I am from Puri. Me and my Wife Sweta Mishra (from Bhubaneswar) worked on the product idea together,” said the founder of HumbleRice startup.

ALSO READ: Startup Odisha web portal launched by CM Naveen Patnaik

“I have lived in Odisha, Assam, West Bengal, Karnataka, Tamil Nadu and people from these states traditionally cooked rice in this method. Talking to my friends from Kerala, Punjab, Andhra, Bihar, Gujarat, and Himachal also gave me confidence that people from these states also cooked rice in this method. But then, we don’t have a fully automatic rice cooker which automates this method. All the rice cookers in market cook in a method where all starch is absorbed back into rice. The traditional method remains a very tedious and time-consuming method and also risky while draining the hot starch. In a modern, busy life, many people are giving up this traditional method and adopting the normal rice or pressure cookers ignoring the difference between the two methods. This motivated me to find a solution to this simple problem,” he added.

HumbleRice cooker automates the traditional Indian method of rice cooking. By using it one can easily reduce the sugar/starch intake from rice and prepare fluffy rice; excess carbohydrate consumption has been identified to be the primary reason for diabetes and obesity and hence using a starch reducing rice cooker reduces that risk. Also, rice is known to contain traces of arsenic due to usage of pesticide while growing. Arsenic is a known cancer causing substance. Cooking rice in the traditional method also helps to remove above 50% of arsenic as the starch gets drained. It’s fully automatic, so after user put’s the rice and water in suggested proportion, no need for constant attention, it will cook, drain the starch and switch off.

“We have finished the design, electronics and prototyping of this product. Currently we are working on manufacturing the product. Pre-booking will open around July and shipped before December 2017. The units will be delivered on the first-book-first-serve basis. We are currently accepting email registration on our site and further updates will be sent on registered email ids. We encourage people to register on the site https://eathumblerice.com if they would like to be among the first to own this product,” said Raja Panda, founder of HumbleRice startup.

“A demo of HumbleRice™ cooker was acknowledged and well appreciated at the prestigious Make In Odisha 2016 event for innovation. While doing R&D on the product over last 2 years we have spoke to lot of people and have prepared a good list of prospective customers who are waiting to pre-order the product,” he concluded.

HumbleRice startup by Odia founders

Similar Posts