The Odisha government has signed a memorandum of understanding (MoU) with Flipkart to open national market access for weavers, artisans, and craftsmen of the State while empowering them to leverage the benefits of e-commerce model.
As per the MoU signed between Handlooms, Textiles and Handicrafts Department and Flipkart, the online shopping platform will run ‘Flipkart Samarth Programme’ in the state to provide time-bound incubation support and national market access to weavers, artisans, and craftsmen to showcase their hallmark products. The programme will be rolled out within two months.
“As part of the initiative, the government will work with Flipkart for engagement with state-owned affiliated enterprises and undertakings that work with local artisans, weavers and crafts producers to provide market access, training and support,” said Handlooms, Textiles, and Handicrafts Minister Padmini Dian.
“This initiative will open national market access for the weavers and artisans of the state for Pan-India customer base of over 150 million while empowering them to leverage the benefits of e-commerce model,” said Secretary of the department Shubha Sarma.
The Minister also launched a composite automation system named ‘Boyan Sparsha’, an end-to-end enterprise resource planning software for effective management of Boyanika, the State Handloom Weavers Cooperative Societies Limited which records an annual turnover of Rs 150 crore at present.