Pop Art Posters of Matric Fail
Pop Art Posters of Matric Fail
Film posters in Ollywood haven’t been very innovative. But all that could see a change. Check out the interesting posters of “Matric Fail” featuring the movie’s lead stars – Anubhav and Barsha – in a completely new avatar. Such poster designs have never been tried, out in the mainstream format of Ollywood movies.
It’s a fact that Sudhakar Basant, along with the members of his unit, had wanted to come up with something that would be a trendsetter of sorts in Ollywood. Says Anubhav, “The film is for youngsters and lookwise, we wanted something that is very hatke. That’s why we insisted on using creatives that are not like the run of the mill film posters. Our designer in Bhubaneswar, Azhar Ali, likes to think out of the box. Barsha, Azhar and I brainstormed and came up with the idea of using two different looks in the posters.
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The designer, Azhar Ali says, “Bollywood often does interesting stuff with posters. So I thought why not be creative in Ollywood too? That’s why I tried out these layouts. Despite being a regional industry, there is no reason why we can’t innovate”.