Sanjeev Mohanty from Odisha is new CEO of Jabong

Sanjeev Mohanty from Odisha appointed as the new chief executive officer (CEO) and managing director (MD) of the online fashion retailer Jabong.

With his appointment, perhaps for the first time, Indian e-commerce would witness a chief executive from a traditional retailer heading an online venture in India.

Sanjeev Mohanty leaves Benetton after spearheading the Indian unit for 11 years, during which he made the Italian giant the largest international fashion brand in the country.

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The former UCB Managing director, Mohanty, did his Bacherlors in Commerce from Ravenshaw College from 1990-1993. He also holds a degree in Apparel Marketing & Merchandising, Fashion & Retail Marketing from the National Institute of Fashion Technology (NIFT) in 1995.

Sanjeev Mohanty comes with nearly 20 years of experience in the fashion industry, primarily at Benetton India where he worked for over 11 years including 8 years as the managing director.

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Jabong is trying to revitalise its business and regain ground lost to rivals such as Flipkart, Myntra and Amazon India.