Oil Marketing Companies (OMCs) will engage more than 10,000 rural women as “Ujjwala Didis” in Odisha to act as a bridge between existing and prospective LPG consumers and the distributors.
“Ujjwala Didis will act as a bridge between existing and prospective LPG consumers and the distributors in the state, which saw phenomenal growth in LPG households from 20 lakh in 2014 to almost 78 lakh in February 2019,” Chief General Manager, IOCL & SLC Oil Industry, Odisha, Subhajit Ghosh said.
Their positive intervention into the rural domestic energy ecosystem and distribution network help all in ease of booking for refill, issuance of new connections and sustainable use of energy.
Noting that Pradhan Mantri Ujjwala Yojana (PMUY) has contributed to LPG growth in Odisha almost singlehandedly, he said PMUY was launched in Odisha on June 20, 2016 and since then 39 lakh PMUY connections have been given to poor women with nil security deposit.
While overall LPG penetration in Odisha has gone upto 73 per cent from 20 per cent in 2014, sustainability is the cornerstone of any successfully implemented scheme.