In-film Branding in Ollywood (Oriya Movies)

Bollywood has been doing this for many decades. Be it Shahrukh sitting with a computer or wearing a watch in Don, or Aamir Khan wearing a designer label in Ghajini, or Kareena Kapoor cruising on a bike in 3 Idiots, we have seen them all because Bollywood has shown them all.

But in Oriya Film Industry, in-film branding is in infant stage. It could be a newer way of funding films. Director Sudhakar Basant had tried in-film branding with Matric Fail. Now it is getting bigger in ACP Ranveer. Lalchand Jewellers is financing the song in the film featuring all ollywood stars with Anubhav Mohanty.

“If other Odia films also follow this trend, it will only be beneficial for the industry”, according to many from the industry. Other Ollywood directors like – Susant Mani & Ashok Pati are equally keen to try this out in their upcoming ventures.

Source – The Times of India