A mega cleanliness drive under the banner of ‘Mo Beach Puri clean-up’ initiative was organised on Puri beach to mark the International Coastal Cleanup Day.
The Puri administration claimed that it is the world’s largest coastal clean-up drive that aims to sensitise people about the importance of clean beaches. More than 10,000 volunteers participated in the drive at several places along the district coast.
Forest and Environment Minister Bikram Keshari Arukh, noted actress and director Nandita Das and Bollywood actor Vidyut Jammwal were spotted on the beach while supporting the initiative.
The two-hour beach cleaning drive began at 6 am and continued till 8 am. Earlier, Chief Minister Naveen Patnaik, in a video message, said he is happy to note that Puri is hosting the world’s biggest coastal clean-up campaign.
The drive aims to popularise Mo-beach-Puri initiative, which intends to spread awareness among locals and tourists to keep the beach clean and litter-free. Clean beaches and sea would boost tourism and generate employment.