Now anyone can buy Berhampuri Pata Saree from weavercoop.com – the online store for Ganjam Handlooms.
The website was inaugurated by sub-collector (Berhampur) N P Kalyan on Saturday. Weavers are upbeat about the e-commerce site.
“On National Handloom Day Weavers on August 6, weavers had told us about the problems they face while marketing their products. So, we developed this website to provide a global flatform to them,” said the sub-collector.
“The marketing of the sari is likely to get a boost with the launching of the website,” said T Gopi, president of All Odisha Devanga Mahasangha, a state-level organisation of traditional weavers.
The Berhampuri patta is unique for its typical Odissi style of weaving and ‘phoda kumbha’. “It originated some 200 years ago and historians say that it was being exported to the South-East Asian countries. It is also used to adorn the deities in the Jagannath Temple, Puri,” said a weaver.